Handbook of Digital Interactive Marketing

Geared towards marketing professions, the Handbook of Digital Interactive Marketing will allow you to develop your skills in planning, managing, and implementing the online and digital interactive programs for organizations resulting in their success and competitive advantage.  

At a glance

  • Self-paced course designed by WSU information systems management professor, John Heinrichs
  • Lessons will focus on what is happening in the digital interactive market space
  • Requirements: none
  • Length: variable
  • Cost: free